The organization was founded to serve a similar purpose to a trade association or a guild, by offering training to would-be matchmakers and enforcing professional standards and a code of ethics. The Institute offers training in how to interview and screen potential clients, how to find the right match for a client, where to find potential clients, how to market your services and how to use role-playing techniques to assess a client's dating experiences.
The training offered by the Matchmaking Institute is provided through a home study kit followed by either a one-day seminar or a series of three hour-long phone conferences. Applicants must also pass an online test and create a business plan for the Institution to approve. Established matchmakers can obtain certification without going through the entire training, although they must still complete the study kit and pass the test.
To be exempted from the rest of the training an applicant must have a minimum of 10 clients, have been in business for two years or more, have no customer service complaints and have a website up. All applicants must also agree to abide by the Institute's code of ethics. Scott Thompson has been writing professionally since , beginning with the "Pequawket Valley News.
His work has also appeared in "Talebones" magazine and the "Strange Pleasures" anthology.
Skip to main content. It'll all depend on what kind of services you offer and what kind of people you're dealing with. To build your client base, you'll need to get the word out there, and word of mouth likely won't be enough. You'll need to buy ad space on Google, optimize your SEO, start offering discounts, buy airtime, work on partnerships, etc.
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When you're not chatting away with a potential client, this will be your full-time job. For a while, it'll be the brunt of it, too. A lot of it will be networking. Get your business a Twitter and Facebook, make events, attend events, and be the face of your company. Friend people, give them your card, sign up with a local bar, crash a speed dating event, and go to where your clients are. They may not be able to find you by themselves. After all, they're too busy looking for love. Hold interviews with your clients.
As a matchmaker, you have two types of clients: Those looking for matches are the only ones you're charging and the only ones who you work for. The ones willing to get matched are just in the pool waiting to be potentially chosen. But either way, you need to get a good understanding of both to make sure your matches make sense and can last the test of time.
In the interview process, you'll need to get personal. Everything from their sexual history to how they sleep at night to their physical preferences to their relationship with their mother. You need to see the person like their significant other would see them. Talk about all the taboos and get their dirty laundry aired out. You need to see their bad side, too. Ask them to be real with you. You need to know exactly what they're looking for.
If they want a human Barbie doll or a millionaire athlete, they need to say that.
What is their idea of the perfect match and who would they never, ever give a chance? Have each client fill out all the necessary paperwork. Make sure every client signs a contract with you, establishing just how this process is going to work. In many cases, they may or may not find true love, and you don't want to get sued over this.
You're simply offering the potential for love, more often than not. Whether it works out or not is often up to them. To avoid any unfortunate legal issues, have a contract drafted covering all the necessary details. Along with this, each client should be filling out informative paperwork on their own person as well.
Have, in writing, all their information. Start with the basics — their name, phone number, employer, etc. By the end, each client should have a folder you can reference later when need be.
MatchMaking Platform - analyze & realize
Keep on networking and attending events, like singles' socials. Your moneymaker is your ability to meet people, point blank. What's more, your number of clients dwindles with every success you have, making it more imperative you keep the water flowing, if you will. To find your target audience, you'll need to network at the right places. Be active in your community. Go bar hopping, hit up festivals, attend parties you don't really care to go to, and always be on the lookout for potential clientele.
Singles' events are veritable gold mines for a person in your business. It's best if you're single yourself, but you could probably work your way around that with enough charm and poise. It'll be very clear you're in there to make a buck, so put on your best outfit and keep the genuine smiles ready when you go in for the kill. Keep in the loop on their relationships.
Once you set up Stacey and Zach, your work isn't over. You'll need to check in with both of them routinely especially in the beginning to assess how it's going and if there's anything you can do to help. In this way, you're sort of like the mediator. After all, you want it to work out.
It's a credit to your name! In addition to supplying the services you said you'd supply, you're also keeping in the loop as to how you're doing. If they fall madly in love, that's a success you can put under your belt and something you can talk about in the future. When you're pitching yourself to your next potential client, Stacey and Zach are a good way to show you have the chops and are worth the investment.
Know that at least at the beginning, it's all about looks. Let's set the record straight: If you want them to set up a second date, this has to be there. And it's not always physical. It can be totally intangible, like a person who just seems to have a "magnetic personality. Start with the physical stuff first, since that's the easiest. Once you find someone who you think meets their physical requirements, you can move onto the personality and values of their potential mate.
Get to the nitty gritty of your client's personalities. It's easy to look at Darrell and Andrea and think to yourself, "They both love a good wine — they should totally date. It's great when people have things in common, but it's so much more than that.
It turns out that Darrell is a huge introvert that hates crowds and Andrea is a night owl that parties all the time. There's no way those two would work. Know what the people are really like, not just aspects of something they like or do.
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But I can help you learn how to choose a good matchmaker. Keep reading to discover what it takes… You need friends. A LOT of friends.