Putting your requirements up front in your marketing letter gives venue owners the ability to seriously consider your request to use their facility for your event. Often, venue owners are skeptical of event organizers.
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You want to assure the venue owner that you will provide a complete list of activities for the evening so there will be no surprises. Assure the venue owner you are prepared to follow public ordinances such as occupancy limits, age restrictions and other local laws that govern his business. Use the letter, complete with the details of your event, as an introduction. Invite the proprietor to other events you may have scheduled so he can see firsthand how your speed-dating parties run.
Provide references from other venues at which you hold your events and provide all your contact information, including the address of your website and other online sources. In the letter, advise the venue owner that you will call for a personal meeting.
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With all the pertinent information in hand, the venue owner should make a final decision after meeting you personally and developing a working relationship based on your common interests. In addition to your references, include research about the speed-dating industry and its popularity in your local area. Show the venue owner through your own market research how other establishments generate income by hosting special events such as speed-dating parties. Offer to hold one event as a test for the venue to see firsthand the results of your efforts. Offer to set up a regular schedule of events in advance if the first party is successful.
Point out your own success and include photos from your last event as well as patron testimonials. Linda Ray is an award-winning journalist with more than 20 years reporting experience. Skip to main content. Speed networking takes its cue from speed dating, an event where individuals are allowed a short amount of time to meet a number of prospective dates, one at a time, and then choose who they would like to provide their contact information. Where interest is mutual, the contact leads to a date. Speed networking is the business version of speed dating.
However, in speed networking events, the participants readily share contact information with each other and decide themselves who they will follow up with. This type of event can provide exposure to a lot of people in a short amount of time.
It is a way to let others know who you are and what you are looking for, whether new customers or clients, business or sales leads, or a new job or internship. Colleges and universities may offer speed networking events where employers and alumni are invited to meet students looking for internships, jobs, or mentors, or where alumni can meet each other. Professional associations and chambers of commerce may offer speed networking opportunities at a monthly meeting or as part of an annual conference.
The event leader will usually ring a bell, sound a buzzer, or blow a whistle to indicate the beginning and end of each round. Once the round begins, you introduce yourself and your purpose for being there, share your business card and perhaps, business brochure. A few questions and answers back and forth can quickly clarify if there is any potential for a follow up phone call or meeting.
At the halfway point, the conversation switches to the second person, who introduces themselves and their reason for attending. After a second exchange of information, the event leader rings a bell and you move on to the next person. Over the next hour or two, you continue to meet individuals, one at a time. Ideally, the event culminates with time allowed for open networking, either for talking to individuals you did not get to talk to, or seeking out someone who you met during the event and continuing the conversation.
Some variations of speed networking include meeting with a succession of small groups of individuals throughout the event. Upon arrival, pre-registered participants are assigned a sequence of groups or tables to follow during the event, insuring that they are always meeting new people in each group. Another variation matches people up ahead of time based on their purpose for attending the speed networking event.
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After the speed networking event, review the business cards of the individuals you met and scan or enter the information into the contact database software you may use. Send an email within hours to each person you want to follow up with. Better yet, make a phone call to continue the conversation or book a meeting or lunch to move the relationship along.
Outcomes Certainly, one of the goals of speed networking is to meet new individuals who can directly be of help to you. Each person you meet has a network of individuals they know, and it may be one of those persons who will be a good match for you.
Speed networking can be another tool in your professional toolkit to contribute to your success. A Quick Way to Expand Your Professional Contacts Networking can be one of the most powerful and productive activities an individual can do to launch and manage their career. Preparation for Speed Networking Practice a second statement that includes your name, title or occupation, and what you are looking for, such as information, leads, a job or internship.
Some people like speed networking because you get right to the point and there is no time for small talk.